On Goboony, you have the ability to completely personalise your listing. From your description to your pricing, there are many ways to create a listing unique to your motorhome. Today, we’re going to cover how you can use the custom price feature to your advantage. This feature is a great way to earn more from popular periods, and to increase your bookings in the offseason. Here’s everything you need to know about using the custom price feature on Goboony.
How do I set a custom rate?
First, let’s cover exactly how you set a custom rate:
- Log in to your Goboony account
- Select ‘My Motorhomes’
- Select the listing you want to add a custom rate for. If you’d like to edit several listings, you can do them one at a time.
- Under ‘Conditions’, select ‘Pricing’
- Scroll down until you see ‘Custom Rates’ and select ‘Add a custom rate’
- Fill in the name, dates and daily rate, then save it.
You can add as many custom rates as you want! You can also amend or delete them at any point. Be careful not to increase your prices by too much, as people may choose a cheaper vehicle over yours.
Now let’s look at why you might want to add a custom rate.
1. Bank Holidays
One of the easiest ways to use the custom rate feature on Goboony is to earn more for bank holidays. Across the tourism industry, prices for bank holidays will always be higher. This ensures that if a booking falls over the bank holiday, the price will be higher for that day or the weekend if you set that.
Check out UK bank holidays that you could set a rate for.
Aside from bank holidays, another time that is often marked by increased rates are the school half-terms. The October and May bank holidays see a lot of families travelling. You could do it just for the weekends involved, since getting weekday bookings is always more difficult, or for the entire period.
Check out the UK half-term dates.
There are specific events throughout the year that attract a lot of motorhome rentals. For these events, it is worth each year setting a custom rate for the dates of it. But ensure you do this before you receive requests for that period, as otherwise you should commit to the initial price. We also recommend events in each monthly newsletter, which is a good time to set the custom rate for them.
Examples of events include:
- Glastonbury Festival
- Eurovision (2023)
- Latitude Festival
- Bonfire Night
4. Fill up free periods
Often we use custom rates to have an increased price, but custom rates can also involving lowering your price.
If you have some spare days, or even a week, that you’d like to fill, consider setting a lowered custom rate. This ensures your price remains consistent for other times, but can allow you to fill difficult slots. This way, you get the most out of peak seasons.
For example, if you have a few days in August available, set a custom rate for those days at 75% of your usual rate. This ensures they’re filled and that you’re still getting a nice income!
You can also set a lowered custom rate for times when people are very unlikely to book, such as December to February, as this will ensure anyone booking comes to your vehicle.
Or, if a booking gets cancelled, fill that exact slot with a lowered custom rate!
Custom rates can allow you to both increase and decrease your price, but ultimately they result in more bookings and an increased rental income. Make use of this overlooked feature and begin setting custom rates for the year to come!